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Ross Files with Dave Ross

Broadcast legend Dave Ross, winner of multiple Edward R. Murrow Awards for excellence in journalism, talks to the people and policy makers affecting your world. Now, you can listen to the full conversation - raw and uncut. Hear Dave Ross on Seattleā€™s Morning News weekdays at 6am on KIRO Radio 97.3 FM.
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Jan 19, 2016

Suppose there was a way to get us to behave ourselves without passing more laws. There's a display in the State Capitol rotunda this session, sponsored by the Evans School of public policy, which is pretty simple: four large posters, right where every Legislature can see them -- pushing a concept known as Social Marketing. They're the idea of Nancy Lee, co-author with Philip Kotler of "Social Marketing, Influencing Behaviors for Good." She talked with Dave about how to get results without new laws.

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